An op-ed piece is a short newspaper column that represents the strong, informed, and focused opinion of a writer on an issue of relevance to a targeted audience. It is a written prose piece which expresses the opinion of an author or entity with no affiliation with the publication's editorial board. The term is short for "opposite the editorial page", referring to the practice of newspapers placing op-eds on the opposite side of their editorial page. The New York Times is often credited with developing and naming the modern op-ed page.