An op-ed piece is a short newspaper column that represents the strong, informed, and focused opinion of a writer on an issue of relevance to a targeted audience. It is a written prose piece which expresses the opinion of an author or entity with no affiliation with the publication's editorial board. The term is short for "opposite the editorial page", deriving its name from originally having appeared physically opposite the editorial page in a newspaper. The New York Times is often credited with developing and naming the modern op-ed page.