Super Bowl MVP Patrick Mahomes made $1 billion for Disney with 5 words, experts say

Business Insider

Published

· *Patrick Mahomes said "I'm going to Disney World!" after he won the Super Bowl and MVP title on Sunday.*
· *Experts say the quarterback's shoutout is worth at least $5 million in publicity for Disney, and could generate over $1 billion in extra sales.*
· *"A naturally branded moment like this is priceless," said Mae...

Full Article