Survival guide: managing liquidity, profitability and enterprise value in uncertain times

This is undoubtedly a testing time for leaders near and far. From protecting their employees to being relevant to their customers, they have their hands full. But, among the pressing challenges, getting their finance in order and safeguarding the future of their organization have got to be at the top of their agenda for any business impacted by the current health and economic crisis. Actions taken now by the leaders — most certainly including the chief financial officer — can have an immediate…