Harley-Davidson creates e-bicycle business

Harley-Davidson creates e-bicycle business

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A team of Harley-Davidson Inc. alums is running a new electric-bicycle company affiliated with the iconic brand, but the Milwaukee-based motorcycle manufacturer will not make the e-bikes. Harley-Davidson said Tuesday the e-bicycle project began with a small group of motorcycle and bicycle enthusiasts working to design and develop a product worthy of the Harley-Davidson name. The e-bicycles will be marketed as Serial 1, powered by Harley-Davidson. Serial 1 Cycle Company LLC, is a Delaware limited…

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