Viewers agree: Women are the ones to watch this Olympics

Viewers agree: Women are the ones to watch this Olympics

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Those planning to tune in to the Olympic games are most excited about women’s sports.  That’s according to a new poll from Adweek and Morning Consult, which surveyed 2,200 U.S.-based viewers this month. The 2020 Tokyo Olympics, postponed a year due to the Covid-19 pandemic, will kick off July 23.  More than half of respondents plan to tune in to the summer games. The biggest draw? Women’s gymnastics, per Adweek. About 60% are interested in watching Simone Biles and her U.S. teammates compete.…

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