Insider Q&A: John Riccitiello, CEO of video game software company Unity, on AI and gaming's future

John Riccitiello, the CEO of video game software company Unity, has seen the video game industry evolve and shift during his more than two-decades in the industry, beginning in 1997 when he became CEO of games giant Electronic Arts. Now he’s turning his attention to artificial intelligence, which he says will transform the way video games are created and played. Unity Software Inc., a video game development software company founded in Denmark and based in San Francisco, is now working with Apple to help bring games to its upcoming virtual reality headset, the Vision Pro.