College athletes would need school approval for NIL deals under bill passed by Utah Legislature

College athletes in Utah who are looking to profit off their name, likeness and image will have to seek written approval from their school for any business deal exceeding $600. The state Senate gave final legislative approval Friday to a bill giving universities more control over student-athletes’ marketing partnerships. Student-athletes are prohibited under the bill from promoting alcohol, marijuana, controlled substances or tobacco products. Gambling and sports-betting companies are also off-limits. Schools will be required to provide the student-athlete with a written acknowledgment on whether the NIL deal conflicts with the school’s policies or the standards outlined in the bill.