Women's NCAA title game outdraws the men's championship with an average of 18.9 million viewers

South Carolina’s 87-75 victory over Caitlin Clark and Iowa in the women’s NCAA championship game averaged 18.9 million viewers on ABC and ESPN, making it the second most-watched non-Olympic women’s sporting event on U.S. television. The audience for the game between the number one seeds peaked at 24.1 million during the final 15 minutes. The 2015 FIFA Women’s World Cup final between the U.S. and Japan averaged 25.4 million on Fox. That also was on a Sunday and took place in prime time on the East Coast. The audience for the national title game was up 90% over last year when Clark and Iowa fell to LSU. That also was the first time since 1995 that the championship was on network television.