Facebook tests ad tracking notifications ahead of Apple's privacy rollout

Facebook will be preempting Apple's implementation of iOS 14's App Tracking Transparency features by asking users of the social network to give the app permission to track them.

Apple is gearing up to implement new features in an iOS 14 update that will limit the amount of tracking that apps and services can perform of their users. As part of this App Tracking Transparency initiative, Apple is requiring developers to gain permission from users before being able to track their device's advertising identifier.The change adds a notification asking if users would allow tracking by the app, and to either allow the tracking or stop it from happening. It seems Facebook, the biggest opponent to the change, is starting to test out how it will impact its business before Apple puts it into practice.

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