EU demanding Apple give equal treatment to all apps in privacy shakeup

Apple needs to treat all apps equally with regard to its inbound privacy features including its own, says EU antitrust head Margrethe Vestager.

Apple is in the process of introducing its App Tracking Transparency features to iOS 14. The features will require apps to ask permission to track a user's device, enabling for targeted advertising to be displayed.Critics have already complained about the privacy-based feature. Now, the European Union is also getting involved.

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