Google's FLoC has a number of 'significant' privacy problems, Firefox says

Google's new proposal for targeted ad tracking has a number of properties that could pose a "significant" privacy risks to users, according to Firefox maker Mozilla.

Credit: AppleInsider
On Thursday, Firefox published the results of an analysis of Google's Federated Learning of Cohorts, or FLoC, proposal. Google believes the new "privacy-preserving" system could be used to replace third-party cookies for ad tracking purposes. Rescorla, however, says there are major privacy problems with the system.

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