Soundcloud to launch live original programming on Twitch

Music streaming service Soundcloud is capitalizing on consumer demand for live entertainment amid the COVID-19 quarantine with the launch of its own slate of originally produced live programming. The company today announced its plans for a new Twitch channel where it will air live chat series and other panel conversations plus music sets, and shows focused on music discovery. The programming will feature artists, producers and other industry experts in an effort appeal to both music creators and fans alike. While the company has offered other music discovery and creator resources in the past, this is the...