Inside London Fashion Week’s New Digital Plans

London Fashion Week will rely on virtual showrooms, interactive videos and podcasts in its new digital format. The British Fashion Council is creating a new digital platform, the first in its 40-year history, for fashion designers to show their collections and inspirations, like a “Netflix channel for fashion”, said spokesperson Clara Mercer during a press briefing. The event, which replaces men’s week, is gender neutral and will include smaller women’s labels like Lou Dalton and Teatum Jones. LFW in September will still go ahead. The digital fashion week, from 12 to 14 June, will be missing some of the biggest London names such as Craig Green, A-Cold-Wall, Matty Bovan, Edward Crutchley and...