E-shoppers from tier-2 cities bigger spenders than tier-1: IIM-Ahmedabad survey

A survey carried out by IIM Ahmedabad (IIM-A) indicated that tier-2 cities including Ahmedabad are now bigger spenders per purchase online than metros such as Mumbai, Delhi, etc. E-shoppers from such cities spent about 60% more than their metro counterparts or tier-1 cities.