Eyeing 2024 Lok Sabha Polls, BJP Trying To Woo `50% Of Indian Voters`

PM Modi's recent visits to Kerala's Thrissur and Ayodhya, where he engaged with women beneficiaries of schemes like Ujjwala, exemplify a personalized approach. The "Sthree Shakthi Modikkoppam (Woman Power with Modi)" rally in Kerala and the visit to Meera Majhi's home underscore the BJP's commitment to connecting with women voters at a grassroots level.