Why did 10,000 people show up to buy a MrBeast Burger?

On Sunday, Aug. 4, at the shiny, new American Dream mall in New Jersey, an estimated 10,000 people showed up for the opening of the first physical MrBeast Burger location. Since its 2020 debut, the fast food service has operated solely out of ghost kitchens across the country. It's been wildly successful thanks to the YouTuber's...