Colgate Announces Agreement to Acquire Hello Oral Care Brand

NEW YORK--(BUSINESS WIRE)--Colgate-Palmolive Company (NYSE:CL) today announced that it has agreed to acquire Hello Products LLC (“Hello”), one of the fastest-growing, premium oral care brands in the United States, a portfolio company of Tenth Avenue Holdings, a New York City based private, diversified holding company. Hello has a distinct “naturally-friendly™” lifestyle positioning with strong appeal among younger consumers and across broad segments. Hello’s products, which include adult and ki