inriver Study Finds Online Shoppers Value Sustainability and Browsing Over Brand Loyalty

CHICAGO & MALMÖ, Sweden--(BUSINESS WIRE)--New research from inriver looking into online shopping behaviors and preferences confirms sustainability is a top priority for consumers when making purchases. The report, “Inside the mind of an online shopper,” is based on a survey of 6,000 consumers across the US, UK and Germany and found a mere 18% of respondents thought it wasn’t important for a brand to showcase their sustainability or eco-practice product information online. Combined with accurate