Zindigi, Powered by JS Bank, Partners With Government of Azad Jammu and Kashmir to Promote Tourism in Pakistan
*KARACHI, PAKISTAN / ACCESSWIRE / April 19, 2023 / *Zindigi, powered by JS Bank, has entered a strategic partnership with the Government of Azad Kashmir to promote and develop sustainable tourism in the Northern Areas of Pakistan. The first step in this collaboration is the development of a *Tourism Facilitation Centre* (TFC) at the entry point of Neelum Valley, Pakistan's most popular tourism destination.
The inauguration of the facility was undertaken by dignitaries from all key partners including Imran H. Shaikh - COO JS Bank, Noman Azhar - Chief Officer Zindigi as well as Masood-ur-Rehman - Senior Special Secretary Prime Minister Secretariat AJK, Adnan Khurshid - Commissioner Muzaffarabad Division, Tahir Mumtaz - Deputy Commissioner Muzaffarabad, Amir Ahmed Sheikh - Inspector-General of Police (IGP) AJK, Tahir Mahmood Qureshi- Additional IGP AJK, Yasin Qureshi- DIG Reserves/Rangers Police, Irfan Masood Kashfi - DIG Region Muzaffarabad, Sajjad Hussain-DIG Traffic, Jameel Ahmed Jameel-DIG Special Branch, and Zahid Mirza- SSP Muzaffarabad.
This TFC will facilitate foreign tourists to explore the diverse aspects of Pakistan, including its breathtaking landscapes, vibrant culture, diverse cuisines, joyful festivals, and treasured heritage by providing information, guidance, and support on local attractions, accommodations, and transportation. This partnership is indicative of Zindigi's continued commitment towards supporting local communities and developing grass-root economy.
Commenting on the collaboration, Noman Azhar stated, "We understand the importance of tourism in Pakistan and believe that this collaboration will not only benefit the local community but also contribute to the overall development of the country's tourism industry."
"We are delighted to partner with Zindigi, powered by JS Bank, in the development of this center," said Amir Ahmed Sheikh, the Inspector-General of Police (IGP) AJK. "This collaboration will help us provide better services to tourists visiting Azad Jammu and Kashmir, and we are confident that it will contribute to the growth of tourism in the region."
The development of the tourist facilitation center is expected to be completed in the coming months, and Zindigi is looking forward to playing a key role in supporting the growth of Pakistan's tourism industry.
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*About Zindigi*
Zindigi powered by JS Bank is a digital banking initiative targeted towards Gen Z and millennials, who value their independence and want to control and operate things their way. Zindigi is the first of its-kind customizable mobile app with an ethos of giving complete control of the digital bank to customers and the look & feel for their app. For more details visit, www.zindigi.com
*About JS Bank*
JS Bank is amongst Pakistan's fastest-growing banks, with both a domestic and an international presence. The Bank is a leader in the SME space and has a substantial footprint in Digital Banking and Consumer Loans. JS Bank has been recognized on multiple international and national forums, including the prestigious Asia Money, Asian Banking, Finance, DIGI, and Pakistan Banking Awards. JS Bank is part of JS Group, one of Pakistan's most diversified and progressive financial services groups. For more details visit, www.jsbl.com
*Contact Information*
Muhammad Ali Khan
Marketing
ali.khan15260@jsbl.com
+92-300-8988500
*SOURCE:* ZINDIGI
View source version on accesswire.com:
https://www.accesswire.com/750120/Zindigi-Powered-by-JS-Bank-Partners-With-Government-of-Azad-Jammu-and-Kashmir-to-Promote-Tourism-in-Pakistan