Questex’s Fierce Pharma Announces the 2023 Fierce Pharma Marketing Awards Winners
Health Union Social Health Awards Announced; Digital Pharma East Virtual Conference Takes Place September 19-21, 2023
NEW YORK, Sept. 14, 2023 (GLOBE NEWSWIRE) -- Last night at an awards gala, Questex’s Fierce Pharma announced the winners of the 2023 Fierce Pharma Marketing Awards, an annual awards program presented by honoring leadership, vision, innovation and strategic accomplishments within the pharma marketing and advertising community. The program was held in conjunction with the Digital Pharma East Conference.
The competition showcased the pharma companies and their agencies that have produced thought-provoking, innovative, and compelling campaigns that are making a difference and meeting the global health challenges of today and tomorrow. Trophies were presented to winners in 13 categories. All of the winners found new ways to communicate and produce innovative campaigns. Winners were chosen by a panel of expert and independent judges.
“Each year we are thrilled to celebrate the innovations within the pharma marketing and advertising community,” said Rebecca Willumson, Senior Vice President and Publisher of Fierce Pharma, Fierce Biotech and Fierce Healthcare. “Congratulations to the winners of this year’s program. We are honored to spotlight their outstanding achievements within our industry.”
The 2023 Fierce Pharma Marketing Awards winners:
*Digital Campaign – non-social media*
SHE Media: SheKnows and Pfizer: Navigating Medical Gaslighting
Sponsored by DeepIntent
*Innovation challenge*
Roche Turkey, Albert Health, Turkish MS Association: MS+
*Medical conference or event marketing*
Publicis Health Media: Conference Conversations
*Multicultural Campaign*
Gilead Sciences & Initiative: Gilead's In the Deep Podcast
*New Brand Launch*
Publicis Health Media: Changing the Culture Around Menopause
*Online Video or Film*
twelvenote and Bayer Consumer Health North America: One a Day The Gratitude Project
*Pharma TV*
Biohaven and ESS Solutions, LLC: First-Ever Television Commercials On Obsessive Compulsive Disorder (OCD)
*Podcast or Audio*
Gilead Sciences & Initiative: Gilead's In the Deep Podcast
Sponsored by: SXM Media
*Print for Consumer*
Sanofi, Regeneron Healthcare Solutions & Evoke MicroMass: DUPIXENT
*Professional Marketing*
Jazz Pharmaceuticals & ScoutLife: XYWAV – Elephant in the Room
*Public Relations Campaign*
Genentech & Syneos Health Communications: SMA My Way: Reclaiming the Double Take to Challenge Disability Stereotypes
*Social Media for Consumer*
twelvenote and Bayer Consumer Health North America: Midol The Real Reason
*Website for Consumer*
Evoke MicroMass: mBC Unspoken
Fierce Pharma partnered with Health Union on the Health Union Social Health Awards. The Health Union Social Health Awards winners include:
· *Advocacy Trailblazer:* Gerry Langan
· *Best Team:* PodcastDX
· *Caregiving Champion:* Parvathy Krishnan
· *Community Cultivator: *Sharron Rouse
· *Creative Contributor:* RARE.
· *Healthcare Collaborator:* Shoshana Lipson
· *Lifetime Achievement:* David Lyons
· *Revolutionary Researcher:* Tina Aswani Omprakash
· *Rookie of the Year:* James Hollens
· *Social Media Master: *Cynthia Covert, The Disabled Diva
View all the award winners here.
The Awards Gala took place in a Ballroom at the Philadelphia Marriott Downtown with a cocktail reception, musical performance and after party with a live DJ.
The awards were sponsored by the following companies. The Headline Partner was Health Union, the Cocktail Reception & After Party with live DJ NYSE was sponsored by SXM Media and the Special Musical Performance was Brooke Alexx Presented by SXM Media.
Fierce Pharma will present a virtual Digital Pharma East event for the pharma marketing and advertising community September 19-21, 2023. Experience Digital Pharma East virtually from your home, office or anywhere. View the agenda here. To register to attend, click here.
*About Questex *
*Questex helps people live better and longer*. Questex brings people together in the markets that help people *live better*: travel, hospitality and wellness; the industries that help people *live longer*: life science and healthcare; and the technologies that enable and fuel these *new experiences*. We live in *the **experience economy *– connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. *It happens here.*
*Media Contact*
Linda Lam
Director of Marketing, Life Sciences & Healthcare
llam@questex.com