License Global Releases Top Global Licensing Agents Report 2024
*SANTA MONICA, CA / ACCESSWIRE / April 4, 2024 / **License Global*, the leading publication for licensed consumer products news, trends and insights, today releases the annual edition of The Top Global Licensing Agents report, which ranks the world's leading brand licensing and extension agencies, highlighting the biggest agencies that drive revenue for the business of brand licensing and licensed consumer products.
License Global's Top Global Licensing Agents report charts the annual retail activity of 50 leading brand licensing agencies to gauge market health and indicate trends in the business. The total global retail sales represented by brand licensing agents totals $93.63 billion, a $5.70 billion increase from the previous year.
This year's top 20 global licensing agents generated a cumulative $85.24 billion globally of licensed goods at retail, with the top 10 representing $69.60 billion of that.
The top 10 agents are:
1. *IMG - $17.20B*
2. *CAA Brand Management - $13.83B *
3. *Beanstalk - $10.10B*
4. *LMCA - $7.73B*
5. *Brand Central - $3.90B*
6. *Global Icons - $3.90B*
7. *WildBrain CPLG - $3.60B*
8. *CLC - $3.54B*
9. *Brandgenuity - $3.00B*
10. *The Joester Loria Group - $2.80B *
Licensing continues to grow internationally, and the report highlights top agents by region, noting sales revenue of licensed consumer product generated by agents at retail. North America came in first with $78.42 billion of sales, followed by Asia-Pacific ($8.30 billion), Europe ($5.26 billion) and Latin America with $1.64 billion.
"Each agent listed in this report is incredibly important to driving forward the business of brands," says *Amanda Cioletti, Vice President of Content and Strategy for License Global. *"This report helps recognize the agencies making waves in licensed merchandise and retail revenue, but also provides significant insight into categories best suited for product market expansion, guiding strategic business decisions for the future."
The Top Global Licensing Agents report surveyed its respondents for key market insights, asking agents what consumer product categories make up future brand strategies for licensing agents in 2024 and beyond. Fashion and apparel received the most responses with 69% interest for future licensed consumer goods and brand extensions. Food and beverage followed (51%), then toys and games (46%), health and beauty (32%), footwear and accessories (28%), location-based entertainment (26%) and home décor (26%) were all identified as the leading categories for product expansion in the future.
Additionally, the 2024 report survey forecasts up-and-coming consumer product categories, aiming to provide a deeper look into the strategies that will drive consumer purchases and the best ways to extend brands to create the most impact.
To read and download the full License Global's 2024 Top Global Licensing Agents report please visit www.licenseglobal.com.
Many of the agents listed in the report will be in attendance at the world's leading licensing event of the year, Licensing Expo, taking place May 21-23 at Mandalay Bay Convention Center in Las Vegas. For more information on Licensing Expo, please visit www.licensingexpo.com.
*About License Global*
License Global, a part of the Global Licensing Group, is the leading publication for the brand licensing industry, delivering award-winning editorial content, including news, trends, analysis and special reports about the global consumer product and retail marketplace. Through its magazine, website, daily e-newsletter, webinars, videos and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector's trade events, which include Licensing Expo, Brand Licensing Europe and Licensing Expo Shanghai.
*About Global Licensing Group*
The Global Licensing Group at Informa Markets, a subsidiary of Informa plc (LON:INF), is the licensing industry's leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai, and License Global. Global Licensing Group events are sponsored by Licensing International.
*Contact*
Informa Markets Licensing PR
licensingpr@informa.com
*SOURCE: *INFORMA MARKETS - GLOBAL LICENSING GROUP
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