Eat the Frog Fitness Acquired by Fitness Franchise Experts Extraordinary Brands
*Group Training Fitness Brand Eat the Frog is the Second in the Extraordinary Brands Growing Portfolio*
*CHARLOTTESVILLE, VA / ACCESSWIRE / April 10, 2024 /* Extraordinary Brands has announced today the acquisition of Eat the Frog Fitness, the second boutique fitness brand to join the new fitness conglomerate growing alongside Premium Service Brands. Eat the Frog Fitness is a personalized group training concept that will join the indoor cycling concept, pūrvelo in the growing lineup at Extraordinary Brands.
Co-founded in 2014 by Olympic Gold Medalist, Bryan Clay who was passionate about transforming his learnings from training for the Olympics into a fitness concept, he outlined the concept in Hawaii and California before opening a first location in Arizona. Since that time, the brand has expanded across the country and looks to add to its footprint within the Extraordinary Brands portfolio.
"Eat The Frog isn't an ordinary group fitness concept, it takes a hyper-personal approach to group training which is what makes it so unique. We are thrilled to add this concept to our portfolio of franchise brands," said RJ, President of Extraordinary Brands. "With the intention of expanding the Extraordinary Brands portfolio we couldn't be more excited to enhance our franchise based business offerings with this strength based concept."
The name 'Eat The Frog' was inspired by a quote from Mark Twain that refers to tackling the hardest things in life and for many people, that is fitness. The Eat The Frog format is tailored to the individual to create a powerful training experience for people of all fitness levels.
As part of Extraordinary Brands, Eat The Frog franchisees will be supported by the seasoned team of franchise veterans with over 100 years of experience building some of the most successful franchise brands in the hospitality, home services, restaurants and other industries.
*About Eat The Frog*
Eat The Frog is a boutique fitness brand with 7 locations open and 30 more in development. The training program is based on science and backed with the latest technology to give members the most results driven and personal experience possible. For more information about Eat The Frog, visit: https://www.eatthefrogfitness.com/
*About Extraordinary Brands*
Extraordinary Brands was founded by Paul Flick in 2022 as a multi-franchisor platform with shared membership across boutique fitness and wellness brands. Currently, purvelo, a boutique cycling studio, is the first in a starting lineup of brands the company plans to acquire. Extraordinary Brands plans to offer a portfolio of brands including pilates, spin, barre and HIIT concepts. Visit www.extraordinarybrands.com/ to learn more.
*Contact*
Rachael Purl
rpurl@919marketing.com
919-459-8161
*SOURCE: *Extraordinary Brands
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