Sela Gifts Its Newcastle United Sponsorship Rights to Major Charity for Premier League Clash and Introduces Revolutionary Haptic Shirts to Help Deaf Fans Feel the Sound of St. James' Park in World First

NEWCASTLE UPON TYNE, England--(BUSINESS WIRE)--Sela, Newcastle United’s front-of-shirt sponsor, will introduce groundbreaking haptic shirts which will allow deaf fans and fans with hearing loss to experience the atmosphere of St. James’ Park for the first time ever at a live football match. Using haptic technology, the shirts transform the noise of the stadium into real-time touch sensation and will be debuted at this weekend’s Premier League game against Tottenham Hotspur. Fans and the match d