Banco Popular Launches a New Campaign 'We Follow Your Rhythm'; Introduces Audio Branding

SAN JUAN, Puerto Rico--(BUSINESS WIRE)--Puerto Rico is a recognized global platform for musical talent, with a variety of rhythms and genres representing its cultural wealth. Rooted in that influence, Banco Popular announced a new campaign titled “We Follow Your Rhythm”. The Bank used the analogy of music to capture the diversity of its customers, the wide range of their banking preferences and the ways that Popular meets those banking needs. “For the past 130 years Popular has evolved with cul