Chick-fil-A, McDonald's, and Starbucks’ Streaming Ads Outperformed Linear in Q1 2024, per QSR Convergent TV Outcomes Report

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, today launched the QSR Convergent TV Outcomes Report, the first in a series of quarterly category-level reports that deliver holistic linear and streaming ad performance across a range of categories to include retail, CPG, auto, health & beauty, and more. EDO’s report spotlights the brands that saw the biggest lift in engagement when advertising on streaming TV, as well as the states, metro areas, and audience demographics that engage