Nudging in a virtual supermarket for more animal welfare

Nudging in a virtual supermarket for more animal welfare

Science Daily

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It may be possible to change the purchasing behavior of consumers noticeably using some simple strategies. At least this is what a new study indicates. The researchers investigated the effect of nudging on the sale of products produced with high animal welfare standards in a virtual supermarket. Nudges are gentle prods or pushes designed to promote certain behaviors -- such as placing some products in more visible positions.

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