Brightline's president explains how Florida's private rail service is betting on the Super Bowl to coax new riders out of their cars

· Brightline, a private train between Miami and West Palm Beach, is capitalizing on Super Bowl week to juice its ridership. 
· The company's president, Patrick Goddard, explained the creative ways he's coaxing drivers out of their cars in a "market where train travel is kind of foreign." 
· By the end of 2020, Brightline...