Privacy is going to kill advertising as we know it. No one seems to know where the industry goes from here, and $108 billion is at stake.

· The privacy era is upon us. It's probably a good thing for consumers, but ad buyers and sellers have to prepare for massive changes that will rock the $108 billion digital advertising business.
· The most recent change is Google's plan to smash the third-party cookie in two years.
· Marketers will have to fundamentally...