Millions of dollars are at stake as big advertisers and agency holding companies consider sitting out the Cannes Lions ad festival

Business Insider

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· Advertising's biggest and most expensive event, the Cannes Lions Festival of Creativity, was postponed to October from June in response to the coronavirus outbreak.
· Each of five biggest ad holding companies spends upward of $20 million on Cannes every year, but multiple sources told Business Insider they are leaning toward...

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