What to know about Trump strategist's embrace of AI to help conservatives

Brad Parscale, the digital guru behind Donald Trump's surprise 2016 presidential victory, has become an evangelist about the power of artificial intelligence to transform how Republicans campaign for office. He says his company, which is working for Trump's 2024 campaign, can use AI to help generate spin up customized emails, parse oceans of data to gauge voter sentiment and find persuadable voters.