"Femvertising" Most Effective When It Tackles Structural Issues

Newsy

Published

Watch VideoWhen it comes to campaigns aimed at empowering women, we see many grace our TV screens and social media feeds each March — timed perfectly to coincide with Women's History Month.

As heart-warming as some of these ads may make us feel, what are messages like "be confident" or "be proud" really conveying to the...

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