Virtual MVPDs Provide Real Ad Spending On Roku, Amazon Fire

Virtual MVPDs Provide Real Ad Spending On Roku, Amazon Fire

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In November, 71% of Roku ad advertising spend and 62% of Fire TV ad spend was through vMVPD (virtual multichannel program distributors) apps, according to Pixalate, the CTV analytics company. The company says the top vMPVD apps on Roku were Pluto TV, Tubi, Sling TV, Philo, and FuboTV. For Amazon…

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