How the owners of that ‘Dumb Ways to Die’ jingle are benefitting from its TikTok virality

In 2012, Metro Trains — the public transit operator in Melbourne, Australia — created “Dumb Ways to Die,” a popular public safety campaign that spawned a series of tie-in mobile games. Over a decade later, the campaign’s jingle is massively viral on TikTok — and its current owner, the mobile game…

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