Axel Springer's US Identity Remains a Question as It Expands

Axel Springer's US Identity Remains a Question as It Expands

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The German media company Axel Springer SE announced plans in February to shift its commercial focus toward the U.S. and its lucrative advertising market. But it will need to more clearly define its identity and the value of its portfolio of publishers in order to realize its goals, according to…

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