'Prom pay it forward' is lessening financial burden of formal events

'Prom pay it forward' is lessening financial burden of formal events

Newsy

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ViewBrowsing the aisles at The Gifted Gown in Indianapolis is like stepping into the pages of a fairy tale.

"It's your princess moment," said Julia Rutland, the store's founder.

And if the store is a fairy tale, then Rutland is the fairy godmother, granting the wish of more than 1,000 free dresses over the...

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