Opinion: Italian racing-bike maker Pinarello becomes the anchor for an untried business model
The story of Italian racing-bike maker Pinarello began with defeat and humiliation for the company’s founder. In 1951, Giovanni Pinarello placed dead last in the Giro d’Italia, one-third of the Grand Tour races that include the Tour de France and the Vuelta of Spain, earning him the dreaded maglia…
#italian #pinarello #giovannipinarello #grandtour #tourdefrance #spain #treviso #venice #ciclipinarello #dogma