The Ratings Game: Temu and Shein aren’t much of a threat to established brands like Nike, Stifel says
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The threat to established U.S. footwear and clothing brands from Chinese apps Shein and Temu is overdone, according to Stifel analysts, who are expecting the apps to capture just 1 to 2 percentage points of North American market share in 2024. That’s based on a survey of 300 18- to 34-year-old…
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