How Interscope Pioneered the Modern Label’s Approach to Sports

When David Nieman first started a decade ago in a newly created job at Interscope Geffen A&M loosely revolving around film and TV synchs for games and sports, “it was about synchs for ESPN, putting music in Madden, and that’s where I was focused,” he says. “And then over the years, we just…

#davidnieman #interscopegeffenam #espn #madden #nieman #athletesartists #kendricklamar #nba #jcole #cole