A store in Pune took a unique step in its efforts to give a push to Prime Minister Narendra Modi's 'Aatma Nirbhar Bharat Abhiyan'.
The cooperative departmental store is labelling products to make people aware of Indian and foreign brands.
'Swadeshi' and 'Videshi' tags have been placed on items in the store named Grahak Peth.
"Many people don't know which brand is Indian and which is international.
We have labelled the products to make people aware of Indian and foreign brands," Grahak Peth MD S Pathak said.
