Reddit Buys TikTok Rival Dubsmash.
Reddit's recent acquisition is its latest attempt to remain relevant to younger audiences.
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Dubsmash will continue to have its own brand and platform, .
But Reddit will aim to integrate its creation tools.
The social media firm known primarily for its online forums praised Dubsmash as a “welcoming platform for creators and users who are under-represented in social media.”.
According to Reddit, females account for 70% of users on the video app, while Black American teens account for 25%.
Both Reddit and Dubsmash share a deep rooted respect for how communities come together, Reddit CEO Steve Huffman, via blog post.
Dubsmash elevates under-represented creators, while Reddit fosters a sense of community and belonging across thousands of different topics and passions, Reddit CEO Steve Huffman, via blog post