To become a successful monarchy in the 21st century, the British royal family has a well-established system to make sure its brand is still relevant.
There is a family, a “firm” and an institution.
CNN’s Max Foster explains.
To become a successful monarchy in the 21st century, the British royal family has a well-established system to make sure its brand is still relevant.
There is a family, a “firm” and an institution.
CNN’s Max Foster explains.
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