Global electric mobility technology brand ZEEKR (Zikr) announced at the 2023 Shanghai Motor Show that it will introduce its cutting-edge intelligent luxury EVs to Europe as part of the brand’s mission to accelerate the transition to sustainable mobility.
Launching in this key region marks an important milestone in the brand’s ambitious global growth strategy.
The first models for Europe are the flagship ZEEKR 001 luxury shooting brake, which will deliver a range of around 600 km (subject to WLTP homologation), and the ZEEKR X urban SUV.
They will debut in Sweden and the Netherlands in late 2023 with other countries and models coming soon after.
Built on the EV-focused SEA architecture, the ZEEKR 001 and ZEEKR X will offer customers in Europe an unrivaled balance of design, technology, driving dynamics, performance and safety, together with long range and fast charging.
ZEEKR vehicles are created around a human-centric philosophy which ensures that every element of the vehicle is carefully considered, aiming to enhance and enrich the driving experience.
At the same time, advanced connectivity – including over-the-air software updates – ensures that the vehicles can adapt to the evolving needs of consumers over time.
The ZEEKR 001 and ZEEKR X were developed with these requirements in mind from the very beginning at ZEEKR’s Global Design and R&D centers in Gothenburg, Sweden.
ZEEKR’s European team, composed of more than 1,500 engineers and designers, are already in place and have produced several successful models for the Geely Group.
Their long-standing experience is a core advantage for ZEEKR’s successful entry into Europe.