BMW iX and i4 Hit the Streets to Coldplay's Song "High Power" in New Commercial

Coldplay's new song "Higher Power," which already hit three million views since it was released on YouTube, becomes the soundtrack for TV commercials for the debut of the new all-electric BMW models, the iX, and the first-ever i4. The band's new song was heard for the first time in space. Coldplay sang "Higher Power" (continue reading...)