XTD up as MOTIO wins five-year media sales rights to Caltex in-store screen media network

XTD Ltd’s (ASX:XTD) shares are 53% higher at 4.6 cents following the award of a five-year media sales right contract to subsidiary MOTIO. The exclusive contract is in regard to the Caltex in-store digital screen network operated by Engagis Pty Ltd, one of Australia’s leading customer experience companies. The Caltex network comprises more than 500 petro-convenience locations across metropolitan and regional Australia and is fully operational with more than 1,000 digital displays in-store and point of purchase ‘pinch points’. "Moment of maximum influence” XTD's chief executive officer Adam Cadwallader said: “The full motion, high definition network, with displays positioned in the most viewable locations, offer brands the opportunity to communicate at the moment of maximum influence in a perfect intersection of time, place and intent. “This, combined with anonymised customer data, enables MOTIO to offer tactical, audience-based campaigns that match true consumer behaviour”. Operations started in May MOTIO officially started operations in May with the MOTIO Play and MOTIO Health networks being joined by the Caltex Network, now referred to as MOTIO Go. The cross-track component of the business remains in contract with JCDecaux Australia. This new contract marks an important milestone for the company, which was launched by XTD in April. “Tier-1 digital infrastructure” Engagis CEO Leon Condon said: “The team at MOTIO has an impressive track record in media sales, combined with Engagis’s tier 1 digital infrastructure capability is a compelling value proposition. “In this challenging time for Australia, these locations are becoming significantly more relevant with convenience shopping a strong focal point for brands”. MOTIO is a new specialist out-of-home media sales company led by general manager Jack Mortlock.