Gillette parent P&G signs giant sponsorship deal with Major League Soccer

Gillette parent P&G signs giant sponsorship deal with Major League Soccer

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Procter & Gamble, the Cincinnati-based parent of South Boston razor maker Gillette, has signed a large sponsorship deal with the country's fastest-growing sports league, adding to its stable of major sporting partnerships which include the Olympics and the National Football League. P&G (NYSE: PG) on April 13 announced what it characterized as a landmark agreement with Major League Soccer. The consumer goods giant – the world's second-largest advertiser – did not disclose the dollar value of…

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