“Lowbrow despicable”: New York Magazine’s Approval Matrix gets a…competitor

“Lowbrow despicable”: New York Magazine’s Approval Matrix gets a…competitor

NiemanLab

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New York Magazine’s Approval Matrix (Highbrow, Lowbrow, Despicable, Brilliant) has been the magazine’s key signature since 2004 — “the embodiment of the spirit of the entire magazine, to the point that our anniversary book in 2018 was titled Highbrow, Lowbrow, Brilliant, Despicable: Fifty Years of New York Magazine,” editor Carl Swanson told Town and Country in...

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