China-specific Audi urbansphere concept unveiled, previews future of mobility

Systematically designed from the inside out, Audi has unveiled plans for the Audi urbansphere concept car. Designers and engineers initially created the Audi urbansphere for use in traffic-dense Chinese megacities, although the concept is also suitable for any other metropolitan center in the world. In these urban areas, where personal space is in particularly short supply, the concept car offers the largest interior space of any Audi to date. It intelligently coordinates this with technologies and digital services that appeal to all the senses and offer a whole new level of experience. “In order to meet the demands of our Chinese customers, Audi’s design studios in Beijing and Ingolstadt worked together closely to jointly develop the Audi urbansphere concept car,” says Markus Duesmann, Chairman of the Board Management at AUDI AG and responsible for the Chinese market. For the first time, potential customers in China could also take part in the development process, contributing their own desires and perspectives as part of a process known as “co-creation”.