Coils to Locs eyes e-commerce site to sell wigs for Black women

The idea for Dianne Austin’s business grew from a very personal need. In 2015, she was diagnosed with breast cancer and underwent chemotherapy. As she began losing her hair from the treatments, Austin went to the hospital’s cancer-center boutique for an afro-textured wig that resembled her natural hair.  The hospital didn’t have one, and a nationwide search revealed that Austin was not the only women of color who had nowhere to turn for this medical need. In 2019, Austin co-founded Coils…