Owning it: Why triathlon’s new PTO Tour is giving equity to athletes like Alistair Brownlee

Athletes including Britain’s Alistair Brownlee taking part in this weekend’s Canadian Open, the first event proper on triathlon’s new PTO Tour, will have an extra incentive to perform. Because as well as earning prize money they are also part-owners of the body running the tour, the Professional Triathletes Organisation (PTO).  It means they stand to [...]