At movie industry convention, leaders say blockbusters alone aren’t enough

Movie theater owners who gathered in Las Vegas this week for the annual CinemaCon convention and trade show are still feeling the high from “Barbenheimer.” The counterprogramming of “Barbie” and “Oppenheimer” brought audiences to cinemas around with the world, ultimately earning nearly $2.5 billion in combined ticket sales. But they also know that they need more than two movies to survive. “It is not enough to rely solely on blockbusters,” said Michael O’Leary, the president and CEO of the National Association of Theater Owners. “To have a truly successful filmed entertainment industry, a variety of movies that appeal to movie goers is critical.”